Podcast Episode: How to Choose the Right Outsourced CFO
John Frazier from InDinero explains on the Extraordinary Pursuits podcast how outsourcing a CFO can transform your startup's financial strategy.
Capturing earned media is an incredibly powerful marketing achievement. Positive, relevant, and wide-reaching media coverage can literally change the trajectory for a startup. But effective public relations is hard. In this episode of Extraordinary Pursuits, journalist and Hypepotamus editor-in-chief Maija Ehlinger offers strategies for crafting and pitching compelling stories that resonate with publications and audiences. She explains how to strategically time announcements and storytelling opportunities to capture the attention of journalists and earn media. Maija also shares what works to capture earned media, why a great story often hides behind timely announcements, and how entrepreneurs can have more luck getting more coverage.Earned media can increase brand exposure and reach, differentiate a company, build credibility, and establish a critical share of voice. As a technology and innovation journalist, Maija is the ultimate resource for any company seeking to understand how to use media strategically and effectively.
Maija Ehlinger is the editor-in-chief of Hypepotamus (aka "Hype"), the Southeast's leading innovation digital news source. Maija's experience as a journalist has given her a chance to cover companies of every size, from seed to enterprise, but her passion is innovation companies. She took the helm of Hype after spending nearly five years at CNN.
Listen to and watch this episode and other episodes of the Extraordinary Pursuits podcast.