Podcast Episode: Scaling a Startup from Vision to National Impact: Colleen Hoke of ObjectiveHealth

Building and scaling a business requires a builder's mindset and a willingness to embrace risk. As a founder, your ability to envision solutions that effectively solve problems for your target audience is the key to progress. This involves stepping into uncharted territory, navigating uncertainties with resilience, and venturing forward to drive innovation and impact in the marketplace. Successful scale is driven by a blend of ambition, creativity, and the courage to take calculated risks.

In this episode of the Extraordinary Pursuits podcast, Colleen Hoke from ObjectiveHealth shares experienced insights about why in-person relationships matter to a scaling business, how to set and achieve big and near-term objectives, and what it looks like to have a business model that can fuel problem identification and solutions.

Timestamps:

• [01:36] Colleen's background and her work in the clinical research field
• [03:30] What sparked Colleen's drive to entrepreneurship 
• [06:21] ObjectiveHealth and the problem they are out to solve
• [11:07] How to create and unlock scale in your business
• [15:46] What Next: entrepreneurial superpower skills for scale
• [18:45] How to build a rapidly growing team
• [20:53] Tips on building in-person relationships and partnerships
• [25:20] What ObjectiveHealth has on the horizon 
• [28:56] How to position your partners to be better partners
• [29:44] The one thing that Colleen loves about her business

Points of Wisdom:

• "To be an entrepreneur, you have to have the magic of wanting to build and being okay with risks." [04:29]
• "To be a market driver and changer, find an area, a sweet spot that no one is paying attention to, and home in on that." [13:52]
• "If you want the keys to the kingdom, you have to be a partner and build the people holding the keys." [23:25]

About Colleen Hoke:

Colleen Hoke is the founder and CEO of ObjectiveHealth. She is a seasoned leader whose experience in clinical research organizations, specialty providers, and healthcare entities has guided the company's formation and stunning progress. Founded in 2018, ObjectiveHealth is already a leading integrated research provider. It brings sophisticated healthcare to the mainstream and partners with physicians and healthcare organizations to establish advanced infrastructure for research programs. In doing so, ObjectiveHealth is improving patient outcomes in palliative care. 

• Website: https://objective.health/‍
• LinkedIn: https://www.linkedin.com/in/colleen-hoke-objective/

Listen to and watch this episode and other episodes of the Extraordinary Pursuits podcast.